Informed Thinking

Karl is a renowned international retail consultant and instore change management specialist. The trusted instore transformation expert. 

Beginning his career with today’s leading retailer Next in the early days of its own remarkable brand story, he went on to join the Burton Group and later to help relaunch Paperchase for WHSmith.

In 1993, he launched his own pioneering agency, Visual Thinking, which made its mark by championing the importance of fully aligned and consistently executed brand delivery, long before it became an essential boardroom level topic in today’s competitive business landscape. Today, Visual Thinking remains a trailblazer and forerunner for original thought, ground-breaking instore initiatives and retail brand innovation programs, the agency was founded upon.

Through his work and companies, Karl provides confidence to senior brand decision-makers to improve retail success by transforming the shopping experience with better store presentation and increasing retail team capability in visual merchandising.

Karl has spent the last 25 years improving retail performance across the UK, Europe, Latin America, the Middle East and South East Asia, advising a number of large retailers and corporate brands such as Gap, IKEA, Levi’s, Big W, Harley-Davidson, Hunter, Sainsbury’s, Tesco and Unilever brands. Original and inspired thinking matched with proven commercial results.


“Fabulous presentations. Packed out rooms. Wonderful.”
“Articulate, charismatic… everything we were looking for.”
"Truly insightful”
“Combining creativity, vision and insight that amazes anyone. He is unique.”
“This is just why we come to you”
Copyright © 2020 Karl McKeever.
All Rights Reserved.